The 12 Pains of Lead Gen

Posted by Jenna Cronin on Mon, Dec 21, 2015
Jenna Cronin
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Nothing gets me more in the spirit than holiday music. My go-to Pandora station in December is “Swingin’ Christmas” which features the likes of Bing Crosby, Dean Martin and Nat King Cole. This year, however, I unearthed an old album that was in heavy rotation during adolescent-Jenna’s holiday seasons: Twisted Christmas by Bob Rivers. My favorite song was the opening track, a parody of the Twelve Days of Christmas in which Bob bemoans the undesirable activities that go along with the most wonderful time of the year. 

Since I too enjoy re-writing or “twisting” the lyrics of popular songs to create a humorous version, I thought: what better way to honor Bob than to parody his parody. While I won’t subject you all to my own horrific singing, I do encourage you to sing along with my UPDATED lyrics below. Why not gather ‘round the ol’ conference room phone and sing it to your boss!

 

Happy Holidays, everyone!


 

The first thing in lead gen that’s such a pain to me is dialing through endless phone trees.

 

The second thing in lead gen that’s such a pain to me:

“Call back next quarter…”
And, dialing through endless phone trees. 

The third thing in lead gen that’s such a pain to me:

Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

The fourth thing in lead gen that’s such a pain to me:

“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

The fifth thing in lead gen that’s such a pain to me:

FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

 

The sixth thing in lead gen that’s such a pain to me:

Emails bouncing back
FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

 

The seventh thing in lead gen that’s such a pain to me:

Differentiation
Emails bouncing back
FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

 

The eighth thing in lead gen that’s such a pain to me:

“How about this, I’ll take down your info…”
Differentiation
Emails bouncing back
FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

 

The ninth thing in lead gen that’s such a pain to me:

Voicemail after Voicemail
“How about this, I’ll take down your info…”
Differentiation
Emails bouncing back
FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

 

The tenth thing in lead gen that’s such a pain to me:

Finding the right person
Voicemail after Voicemail
“How about this, I’ll take down your info…”
Differentiation
Emails bouncing back
FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

 

The eleventh thing in lead gen that’s such a pain to me:

Bad phone connection
Finding the right person
Voicemail after Voicemail
“How about this, I’ll take down your info…”
Differentiation
Emails bouncing back
FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.

 

The twelfth thing in lead gen that’s such a pain to me:

Prospects never answer
Bad phone connection
Finding the right person
Voicemail after Voicemail
“How about this, I’ll take down your info…”
Differentiation
Emails bouncing back
FIVE no-show CALLS
“Send me some info…”
Gatekeepers!
“Call back next quarter…”
And, dialing through endless phone trees.
 

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Topics: Prospecting