Every year, more and more sales people assert that the phone is an outdated way to communicate with prospects. With the abundance of technological tools available to sellers, such as social media and research firms, it can be tempting to agree that prospecting by phone is a waste of time. But be wary: as Funnel Clarity Director of Solutions and Delivery Jenna Cronin explains in this video, prospecting by phone is still very effective in 2017.
Perfect the cold call.
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The Comprehensive Guide to Cold Calling