The following blog post was written by our friends at Social Horse Power Media Inc.
How many of your sales reps are on Facebook every day?
If it's anything like the sale floor I work on, it’s nearly everyone.
Fact of the matter is, people use Facebook 2x more than any other social networking site in the world.
The people are there. Your sales reps are there. Now here’s the most important question of all:
How Many Sales Will You Get This Week Through Social Media?
If the answer is less than a couple leads or sales a day, you're doing it wrong. Think about it this way, if you have a staff of 10 who work in front of a computer 8 hours a day, they will spend almost 20,000 hours in front of social media this year.
If your sales staff put 20,000 hours into any other sales activity with zero return, what would you do?
So, by simply leveraging the already existing social media habits of your employees, you can drive new business by close to 60% via social selling!
How hard would it be to get even 10% of that time dedicated to building leads or developing potential sales relationships?
The problem with social selling, is not a general lack of skill or understanding how it works (if your staff is looking for another job, they'll know how to use LinkedIn pretty damn quickly), the problem is strictly time management.
Looking for interesting content, developing a sales funnel strategy, knowing the best times of the day or week to get messages out (and then carving out the time to actually get the posts up), these are the actual obstacles in social selling for your sales team.
Now the hard facts:
To solve this issue, there are a few other routes you can take, the most popular being the following 3 options:
Are You Ready to Ignite Your Sales Pipeline in 2015?
Take charge of your social selling potential!
Training + Implementation + Accountability = Social Selling Success!
Dedicate one hour per week to social sales training, bring in an expert to help you polish your message and finally, responsibility starts with accountability. Discover your best natural social salesperson. Put them in charge, hold them accountable and then measure for results!