Scientific Selling

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Does your sales team have the right tools, tactics & processes to circumvent their biggest challenges?

In the AA-ISP’s 2017 Top Challenges Report, sales reps cited “Lead Quantity & Quality” as the top obstacle in the way of success. The second-highest challenge cited? “Quota Expectations.” These challenges are clearly connected: Reps struggle to prospect and therefore are worried about how to meet revenue targets.

In this webinar, attendees will learn how to:

  • Use data to streamline audience/account identification to target the right personas
  • Combine the right data with prospecting best practices
  • Leverage data to provide more value during initial outreach to prospects

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