The first two steps are mostly about staying afloat as a business. No business exists to barely survive. Every sales leader wants sales to flourish and their sales funnels to be packed with opportunities.
A massive change is causing the disruption in business but that same change is also presenting key opportunities. Businesses have to adapt and if you adapt with innovation and strategy, you have an opportunity to clearly differentiate within your market.
As a sales leader, the best thing you can do right now to differentiate against your competition is to enhance your sales team’s skills and processes. Here are four reasons why that’s the case: