Teach your reps to write prospecting emails that book meetings.

Automation makes it easy to send emails at scale. Writing one that earns a meeting is a different skill. This eBook breaks down the four keys to a prospecting email that gets a reply, then walks through four real emails from Funnel Clarity’s inside sales team that each secured a meeting.

Inside the eBook

  • The four keys to a successful prospecting email: personalization, relevance, urgency, and clarity
  • Four real emails, annotated line by line to show each key at work
  • The prospect’s reply to each email, with analysis of what earned the meeting
  • Why mail-merge personalization isn’t enough to stand out in a crowded inbox

For sales leaders and SDR managers whose teams prospect by email.

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Are your reps writing emails, or just sending them?

The eBook shows what separates an email that books a meeting from one that gets deleted.

The problem

Automation made sending easy

Mail merge can drop a contact’s name, company, and title into any email. Most of the emails your prospects get already do that, so it no longer stands out. Earning a meeting takes research and an observation the prospect actually cares about.

What’s inside

Four keys, four real emails

Each section covers one key. Then four annotated examples show them working together. 

  1. Personalization

  2. Relevance

  3. Urgency

  4. Clarity Four annotated emails and the replies they earned

Long-term Funnel Clarity clients

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Write emails that earn the meeting

Get the full eBook as a PDF to use in your next team coaching session.

Download the PDF

Want to see how we train reps to research prospects? Try a free sample lesson