Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Tue, Nov 18, 2025 | Tom Snyder
Four Priorities for a Sales Kickoff That Actually Changes Behavior
Most sales kickoffs (SKOs) follow a familiar script: an inspiring few days, a great keynote, maybe a team-building exercise, and a flurry of new ideas that fade by the time.
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Tue, Oct 28, 2025 | Tom Snyder
The Sales Training Paradox: Why Everybody Cares About the Wrong Thing
Here's what we routinely see at Funnel Clarity: B2B sales leaders who get hypnotized by frameworks and forget to ask whether their team will actually use them. Walk into any.
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Tue, Oct 14, 2025 | Tom Snyder
Change Is the Engine of Opportunity: What Actually Improves B2B Sales Performance
If your B2B sales team isn't hitting quota, the issue probably isn't motivation, territory, or product-market fit. It's that no one is consistently coaching the two or three.
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Mon, Sep 29, 2025 | Tom Snyder
From the Story Vault: The Seller Who Knew It All
The Hall of Fame Basketball player, Bill Walton was graduating from UCLA with every accolade a college player could garner. His equally famous Hall of Fame coach, John Wooden, had.
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Mon, Sep 22, 2025 | Tom Snyder
Sales Training Content Should Matter (Yet It Doesn't)
Sales Training Content: Why It Isn’t and Shouldn’t be the Primary Differentiator When Choosing a Provider 40 years ago, the major providers of B2B sales training providers offered.
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Wed, Aug 06, 2025 | Tom Snyder
Mastering Sales Pipeline Management: A Guide for Consistent Revenue Growth
Sales pipeline/sales funnel management for most companies we have studied is an underperforming, underutilized tool. Most often the pipeline/funnel is intended to be a forecasting.
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Thu, May 22, 2025 | Tom Snyder
Selling in a Tariff Driven Trade War & a Time of Uncertainty
"Tariff increases of more than 100%!" "President raises tariffs on every trading partner!" "Supply chains have already begun to feel disruption!" For even the most well-informed.
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Mon, May 05, 2025 | Tom Snyder
Mastering Value-Based Selling: Techniques & Frameworks for Modern Sales Teams
Over the course of the last 30 years, a variety of sales methodologies have come in and out of vogue. Consultative Selling, Solution Selling, and Challenger Sales are just a few.
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Tue, Feb 25, 2025 | Tom Snyder
The Complete Guide to Lead Qualification
We’ve all been there—you line up a call with a new prospect, spend time perfecting your plan, and dive into researching about the prospect. The call kicks off, and somewhere in.
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