Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Wed, Aug 06, 2025 | Tom Snyder
Mastering Sales Pipeline Management: A Guide for Consistent Revenue Growth
Sales pipeline/sales funnel management for most companies we have studied is an underperforming, underutilized tool. Most often the pipeline/funnel is intended to be a forecasting.
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Thu, May 22, 2025 | Tom Snyder
Selling in a Tariff Driven Trade War & a Time of Uncertainty
"Tariff increases of more than 100%!" "President raises tariffs on every trading partner!" "Supply chains have already begun to feel disruption!" For even the most well-informed.
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Mon, May 05, 2025 | Tom Snyder
Mastering Value-Based Selling: Techniques & Frameworks for Modern Sales Teams
Over the course of the last 30 years, a variety of sales methodologies have come in and out of vogue. Consultative Selling, Solution Selling, and Challenger Sales are just a few.
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Tue, Feb 25, 2025 | Tom Snyder
The Complete Guide to Lead Qualification
We’ve all been there—you line up a call with a new prospect, spend time perfecting your plan, and dive into researching about the prospect. The call kicks off, and somewhere in.
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Fri, Dec 13, 2024 | Tom Snyder
4 Strategies of Successful Sales Negotiations
Most sales organizations are unprepared to conduct consultative negotiations as part of closing a deal. This lack of proper preparation and lack of understanding how to negotiate.
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Tue, Jul 30, 2024 | Tom Snyder
The Future of Sales Training: Hybrid Approaches
Gone are the days of countless in-person training workshops with little to no engagement. Online training modules were supposed to be the replacement, but even these courses can.
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Thu, Aug 17, 2023 | Tom Snyder
How to Make Selling to C-Level Decision Makers A Breeze
Sales professionals are resilient, consistently adapting their messaging and presentations to suit varied industry prospects. Overcoming objections, and turning rejections into.
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Tue, Jul 18, 2023 | Tom Snyder
Four Disruptive Selling Techniques
Throughout the 20th century, many technological inventions positioned themselves as disruptions, changing life as we knew it. Perhaps no greater period has influenced the.
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Wed, Jun 14, 2023 | Tom Snyder
Innovative Sales Training: Techniques for Driving Success
There are many ways to differentiate a company. You can focus on your product or pricing, but sales training is also an effective way of gaining a competitive advantage. Proper.
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