Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Tue, Feb 24, 2026 | Tom Snyder
Negotiation Isn’t a Late-Stage Skill Problem — It’s an Early-Stage Decision Problem
When sales leaders talk about negotiation problems, they usually mean one of three things: 1) price pressure emerges, 2) concessions are creeping in, and 3) deals that felt solid.
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Tue, Feb 17, 2026 | Tom Snyder
From Maybes to Money: Diagnostic Rigor Applied to Pipeline Management
The executive revenue call starts the same way every quarter: "Which deals are closing this month?" Around the table, sellers recite their pipeline. Confident close dates..
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Tue, Jan 20, 2026 | Tom Snyder
Selling Innovation vs. Selling in Mature Markets
We had a client with genuinely disruptive software for banks and credit unions. Not "innovative" in the marketing sense where everything claims to be groundbreaking. Actually.
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Tue, Dec 09, 2025 | Tom Snyder
Selling in Economic Headwinds: Why the Best Sellers Get Better When Times Get Tough
Headlines about inflation spikes, new tariffs, and supply chain instability make it easy to panic. When budgets tighten and decision-making slows, the reflex in many sales.
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Tue, Nov 18, 2025 | Tom Snyder
Four Priorities for a Sales Kickoff That Actually Changes Behavior
Most sales kickoffs (SKOs) follow a familiar script: an inspiring few days, a great keynote, maybe a team-building exercise, and a flurry of new ideas that fade by the time.
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Tue, Oct 28, 2025 | Tom Snyder
The Sales Training Paradox: Why Everybody Cares About the Wrong Thing
Here's what we routinely see at Funnel Clarity: B2B sales leaders who get hypnotized by frameworks and forget to ask whether their team will actually use them. Walk into any.
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Tue, Oct 14, 2025 | Tom Snyder
Change Is the Engine of Opportunity: What Actually Improves B2B Sales Performance
If your B2B sales team isn't hitting quota, the issue probably isn't motivation, territory, or product-market fit. It's that no one is consistently coaching the two or three.
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Mon, Sep 29, 2025 | Tom Snyder
From the Story Vault: The Seller Who Knew It All
The Hall of Fame Basketball player, Bill Walton was graduating from UCLA with every accolade a college player could garner. His equally famous Hall of Fame coach, John Wooden, had.
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Mon, Sep 22, 2025 | Tom Snyder
Sales Training Content Should Matter (Yet It Doesn't)
Sales Training Content: Why It Isn’t and Shouldn’t be the Primary Differentiator When Choosing a Provider 40 years ago, the major providers of B2B sales training providers offered.
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