Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Tue, Sep 08, 2026 | Tom Snyder
What It Takes to Scale Sales From Market Innovation to a Multi-Billion-Dollar Acquisition
We recently put together a case study highlighting a SaaS company that went from less than $20 million in annual revenue to becoming the dominant player in its category and.
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Tue, Sep 01, 2026 | Tom Snyder
The Ghost Funnel: Why a Full Pipeline Can Still Be Empty
A full sales funnel is reassuring. It tells the salesperson there's enough activity to make quota, the manager the team has coverage, and leadership that revenue is coming, even.
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Tue, Jun 30, 2026 | Tom Snyder
How to Know Whether Your Team Needs Training, Coaching, or Process Work
When sales performance starts to slip, leaders often ask the same question first: What do we need to fix? The answer is rarely obvious. A team may need better skills, a clearer.
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Tue, Jun 09, 2026 | Tom Snyder
The Difference Between a Buyer Who Is Interested and a Buyer Who Is Moving
One of the most common mistakes in sales is assuming that interest belongs in the funnel. Someone at a company takes a meeting. They ask good questions. They seem curious. They.
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Tue, May 26, 2026 | Tom Snyder
Response vs. Reaction in Sales: Why Emotional Reactions Undermine Performance
Sales is a profession filled with emotional moments. A prospect expresses interest and excitement. A deal stalls unexpectedly. A buyer selects a competitor after months of effort.
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Tue, May 05, 2026 | Tom Snyder
Sales Conversations are Not Performances. They Should Drive Decisions.
Sales calls are often treated like performances. Slides are polished. Demonstrations are rehearsed. Messaging is refined so that the presentation flows smoothly from beginning to.
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Tue, Apr 28, 2026 | Tom Snyder
Why Objections Are a Leadership Signal, Not a Seller Skill Issue
Sales leaders often treat objections as a seller performance problem. When deals stall or buyers push back, the instinct is to coach better rebuttals, provide objection handling.
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Tue, Apr 21, 2026 | Tom Snyder
The Three Gaps That Shape How Buyers See Your Business
When buyers hesitate, many sales teams assume the problem is resistance. The prospect is being cautious. The buyer is pushing back. The customer is looking for a better price. But.
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Tue, Mar 17, 2026 | Tom Snyder
Industry vs. Sales Expertise: What Actually Develops a Sales Team
When sales leaders set out to improve performance, one of the first filters they use is industry. The logic seems sensible. In other fields, practitioners who have worked.
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