Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Wed, Jan 26, 2022 | Tom Snyder
Best 6 Sales Training Courses to Take in 2025
Sales training courses can help your sales team perform at their best. Sales is a skill and just like any other skill, it can be taught and honed. A good sales training.
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Fri, Jul 02, 2021 | Tom Snyder
How to Choose Your Sales Training Company
Choosing a sales training company is not as easy as it seems. The wrong choice can waste time, money, and even set back the sales culture. However, investing in the right sales.
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Thu, Apr 09, 2020 | Tom Snyder
How to Successfully Transition to Remote Sales
If you find yourself in a position where you have to get your sales team to start selling from their homes and away from clients, there is good news. Almost 50% of sales people .
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Fri, Mar 20, 2020 | Tom Snyder
What Does it Mean to Qualify a Lead?
If a prospect shows any level of interest, it’s tempting to get excited and start thinking about the potential sales opportunity. All sales people should be focused on.
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Thu, Dec 05, 2019 | Tom Snyder
What Is Consultative Selling?
The idea of consultative selling is nothing new at this point. Everybody boasts that their sales process is “customer centric” and “consultative”. What does that really mean?
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Tue, May 07, 2019 | Tom Snyder
The Sales Cycle Has Changed Dramatically. Why Hasn't Your Sales Training?
There is little doubt that the sales cycle has undergone substantial evolution over the past several years, and most sales organizations have yet to adapt. Buyers may not be.
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Tue, Apr 09, 2019 | Tom Snyder
Why Our Prospecting Training Works
One of the more encouraging things about sales prospecting training, is that the statistically proven skills needed to fill the top of a sales funnel with qualified leads are.
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Tue, Dec 04, 2018 | Tom Snyder
Cold Calling From Your Prospect’s Perspective
Have you ever found yourself sitting at your desk with absolutely nothing to do, praying you would receive a random call from a sales person you don’t know? I’m willing to bet.
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Thu, Sep 27, 2018 | Tom Snyder
Tailoring Training for Different Sales Roles
How well do adults transfer training into actual on-the-job performance? In other words, what carries the professional sales person from their participation in training to the.
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