Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Fri, Dec 13, 2024 | Tom Snyder
4 Strategies of Successful Sales Negotiations
Most sales organizations are unprepared to conduct consultative negotiations as part of closing a deal. This lack of proper preparation and lack of understanding how to negotiate.
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Tue, Jul 30, 2024 | Tom Snyder
The Future of Sales Training: Hybrid Approaches
Gone are the days of countless in-person training workshops with little to no engagement. Online training modules were supposed to be the replacement, but even these courses can.
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Thu, Aug 17, 2023 | Tom Snyder
How to Make Selling to C-Level Decision Makers A Breeze
Sales professionals are resilient, consistently adapting their messaging and presentations to suit varied industry prospects. Overcoming objections, and turning rejections into.
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Tue, Jul 18, 2023 | Tom Snyder
Four Disruptive Selling Techniques
Throughout the 20th century, many technological inventions positioned themselves as disruptions, changing life as we knew it. Perhaps no greater period has influenced the.
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Wed, Jun 14, 2023 | Tom Snyder
Innovative Sales Training: Techniques for Driving Success
There are many ways to differentiate a company. You can focus on your product or pricing, but sales training is also an effective way of gaining a competitive advantage. Proper.
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Wed, Jan 26, 2022 | Tom Snyder
Best 6 Sales Training Courses to Take in 2025
Sales training courses can help your sales team perform at their best. Sales is a skill and just like any other skill, it can be taught and honed. A good sales training.
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Fri, Jul 02, 2021 | Tom Snyder
How to Choose Your Sales Training Company
Choosing a sales training company is not as easy as it seems. The wrong choice can waste time, money, and even set back the sales culture. However, investing in the right sales.
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Thu, Apr 09, 2020 | Tom Snyder
How to Successfully Transition to Remote Sales
If you find yourself in a position where you have to get your sales team to start selling from their homes and away from clients, there is good news. Almost 50% of sales people .
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Fri, Mar 20, 2020 | Tom Snyder
What Does it Mean to Qualify a Lead?
If a prospect shows any level of interest, it’s tempting to get excited and start thinking about the potential sales opportunity. All sales people should be focused on.
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