Go ahead, pull up LinkedIn. Pull up any vendor homepage. You can't get through a single scroll without somebody announcing they're "AI-enabled." Okay, great. You're AI-enabled. So what did your pipeline do this quarter?

tom snyder_funnel clarity_ai webinarThat's the question nobody's answering, because "AI-enabled" isn't a result. It's a badge. Funnel Clarity's CEO Tom Snyder has a thought experiment he likes to run on sales leaders who wear it proudly: imagine you could inject a hundred CEOs with truth serum and ask them one question. What is your sales team really doing with AI all day?

Every single CEO would give you some version of the same answer: "I don't know. But they're doing a lot of it."

What AI Adoption Numbers Show

Only 13% of sales organizations have an actual corporate initiative guiding how their teams use AI. The other 87% are letting sellers figure it out on their own, tool by tool, prompt by prompt.

Of the organizations already running AI initiatives, 91% have seen sales performance drop. Not a stall. A drop.

Meanwhile, every "AI-enabled" seller out there, the ambitious ones, the curious ones, the early adopters, has gone and grabbed a tool. Maybe it's Copilot. Maybe it's ChatGPT, Gemini, or Claude. And they're running with it, fast, without any fluency in how to practically use it.

Tom's take is straightforward: give someone a powerful tool with no training and no guardrails, and you're not ahead. You're at risk.

Why "AI-Enabled" Backfires Without a Methodology

Dropping AI tools into a sales org with no methodology underneath it doesn't create leverage. More activity, more automated outreach, more "AI-generated" everything does not move the numbers that matter: win rate, forecast accuracy, cycle time, margin.

zeev wexler_ai webinar_business consultantThat's because AI without sales discipline isn't a tool doing a job for you. As Global AI Expert Zeev Wexler puts it, when it's built and guided correctly, AI stops being a piece of software and starts acting like an entity, one that needs training, direction, and structure, the same way any new hire does. Get that right, and it becomes something remarkable: a personal coach for every rep, a tireless research assistant, a built in strategy guide, all working in the background of every deal.

Get it wrong, and you're just funding chaos at scale. That's the difference between being AI-enabled and being AI-effective.

How Tom and Zeev Pair AI With Sales Best Practice

sales effectiveness_you and AI_tom snyder_zeev wexler_3This is exactly the intersection Tom and Zeev have spent the last year and a half building out: pairing real sales best practice with real AI enablement, so the adoption of good habits stops being a fight and starts being frictionless. That's the theory behind it. The proof is what they're bringing to July 23rd.

They're walking through a live example of a real company where this pairing is already working: a genuine look at how disciplined execution and AI-supported workflows combine to sharpen pipeline integrity, tighten forecast accuracy, and shorten sales cycles, without replacing the judgment your best sellers already bring to the table.

What You'll Walk Away With on July 23rd

If your sales team is already "AI-enabled" and you genuinely can't tell whether it's helping or quietly wrecking your pipeline, this session was built for you. It's not a software demo. It's not generic AI training. It's a 60 minute executive conversation between two practitioners who specialize in the two systems that actually determine revenue performance.

Tom brings decades spent building evidence-based sales frameworks that improve execution consistency, funnel discipline, and forecast reliability. Zeev brings deep experience helping business leaders put AI to work inside live workflows, without adding tool complexity or process overhead. Together, they've built the model this session is centered on: methodology first, AI second, neither one working without the other.

Seats are limited, it's live only, and no recording will be released. Which means there's exactly one way to see the real company example Tom and Zeev are bringing to this, and exactly one chance to hear how the two disciplines come together in practice.

Reserve your seat for July 23rd →