There is no shortage of AI tools promising to make salespeople faster. But speed alone is not the goal. The more important question is whether AI is helping sellers do the right.

Sales teams do not need AI to produce more activity. But they do need it to support better selling. That distinction is at the center of Sales Effectiveness: YOU + AI, a live.

Go ahead, pull up LinkedIn. Pull up any vendor homepage. You can't get through a single scroll without somebody announcing they're "AI-enabled." Okay, great. You're AI-enabled. So.