Jill Ulvestad

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Jill Ulvestad is the founder of Funnel Clarity. Jill applies her expertise in driving sales performance and results, developing sales strategy and streamlining skills development to the Funnel Clarity team. With nearly 20 years of business development and consulting experience, Jill provides valued sales performance insight to her roles as co-founder and managing partner of Funnel Clarity. Previously, Jill spent 8 years with the sales performance firm Huthwaite where she served as the Vice President of Sales. She most recently was co-founder of Business Performance Partners, a sales and strategy consulting firm and led the coaching practice.
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Recent Posts

Tue, Feb 10, 2026 | Jill Ulvestad
The Relationship Myth: Why Your Best Client Connections Aren't Producing Revenue Anymore
Your most experienced seller has a fifteen-year relationship with one of your largest accounts. They golf together. Their kids went to the same college. The buyer takes their call.
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Tue, Jan 27, 2026 | Jill Ulvestad
The Emotional Side of Buying Sales Training: Why Fear Kills Good Decisions
A sales leader sits with a pipeline full of stalled deals. Forecasts are consistently wrong. Maybe 60% of the team is missing quota. There's a creeping sense of hopelessness..
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Tue, Dec 16, 2025 | Jill Ulvestad
AI and Its Impact on Sales Performance: Enhancement, Not Replacement
The explosion of AI platforms has created a dangerous temptation for sales organizations. Sales leaders are asking (or are being asked by executives): "Can we just add AI tools.
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Tue, Nov 11, 2025 | Jill Ulvestad
Who's Actually Responsible for That Upsell? (And Why Your Answer Is Probably Wrong)
Who really owns cross-sell/upsell opportunities? Everyone recognizes potential in their portfolio of existing clients, but most often expansion opportunities remain a distant.
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Thu, Sep 18, 2025 | Jill Ulvestad
Untapped Sales Opportunities: Solving the Cross-Sell Upsell Mystery
What company doesn’t recognize the growth opportunities that probably are available within existing accounts? How many companies have been able to turn this idea into a fruitful.
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Wed, Jul 02, 2025 | Jill Ulvestad
Selling During a Recession: Strategies to Retain Clients and Drive Results
Every seller, sales leader and C-level executive recognizes that recessions create special challenges. Clearly, budgets tighten, decision-making autonomy decreases in every.
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Thu, Apr 03, 2025 | Jill Ulvestad
How to Structure a Sales Team for Maximum Productivity
Sales team structure remains to be a consistent struggle for many organizations: what is the proper organization that maximizes effectiveness, efficiency and productivity? While.
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Tue, Jul 18, 2023 | Jill Ulvestad
8 Effective Sales Management Coaching Tips
Effective sales coaching is one of the most important parts of the sales management process. It has a direct impact on a sales rep’s performance. Sales teams prioritize training.
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Thu, Jul 06, 2023 | Jill Ulvestad
Establishing a Great Sales Culture: Tips From Our Founder
What is sales culture? Sales culture is the attitude, behaviors and habits your sales team exemplifies at a particular time and place. An organization’s sales culture is.
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