Breaking Down Buyer Roles

Recognize and Cater to Different Purchasing Influences


How many times do sellers take the same approach with every potential customer?

Too many sales people fail to recognize that an individual’s job title has very little to do with the perspective they bring to a buying decision. Recognizing and reacting to the differences between these roles has a serious impact on selling success.

In this webinar with the AA-ISP, Tom Snyder  shares how to:

  • Define different buying roles in a decision
  • Recognize what role a buyer is playing
  • Tailor your messaging to the targeted buyer role

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