Too many sales people fail to recognize that an individual’s job title has very little to do with the perspective they bring to a buying decision. Recognizing and reacting to the differences between these roles has a serious impact on selling success.
In this webinar with the AA-ISP, Tom Snyder shares how to:
- Define different buying roles in a decision
- Recognize what role a buyer is playing
- Tailor your messaging to the targeted buyer role
Complete the form to watch the webinar now!
