The portion of the market that's actively looking to make a purchase is only 3%, and the majority of the market is not ready to buy any time soon.
At any given time, the market for a product or service falls into three groups:
- People who are completely satisfied with the solution they are currently using
- Prospects who aren't completely satisfied but haven't considered alternatives
- Buyers who are actively looking for a new solution
The portion of the market that's actively looking to make a purchase is only 3%, and the majority of the market is not ready to buy any time soon.
Learn how to identify these different types of buyers and craft an effective sales strategy around them in this webinar recording
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