Much has been written in recent years about how billions of dollars are wasted on sales training that never sticks. This now includes the investments in the sales “technology stack" that have failed to deliver expected ROI. Since there are no opportunities to pursue without a first appointment, it’s especially important to get prospecting training right.
That’s why progressive sales leaders are now looking at investments in sales prospecting training and sales enablement tools in reverse: starting first with the path to skills mastery, then identifying the training and technology that best supports their vision and thoughtfully weaving them into an effective learning system.
Watch Tom Snyder, founder of Funnel Clarity (formerly VorsightBP) and Mike Kunkle, Sr. Director of Sales Enablement at Brainshark in this webinar where they explore:
- Why sales training – and prospecting training in particular – fails.
- How to combine disparate resources (content providers, training approaches, systems & apps,) into an effective learning system for sales
- How to create a learning environment that ensures continuous reinforcement
- How to help your managers break free from ad hoc coaching and embrace a model for sustained improvement
