To BANT and Back Again
Over the years, numerous sales leaders have proposed various questioning models for qualifying prospects. While it's tempting to emphasize a single framework, the reality is that every organization should approach qualification differently.
In this eBook, we share the lead qualification strategies we use with our clients and uncover:
- Why different organizations need to create their own definition of a qualified lead and how
- How to qualify leads based on buying behavior, not your internal sales process
- How to identify and close leads that are ready to buy, and nurture those that aren't
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