"Is this a sales call?"
Any seller who's spent time cold calling will be familiar with this type of question. Today's buyers are more savvy and resistant to interaction with sales people than ever.
However, research shows that the phone is still an indispensable method for connecting with prospects and establishing credibility. In this eBook, we'll share how to:
- Understand why a prospect objects
- Respond effectively to the most common objections
- Avoid objections in the first place
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