In the AA-ISP’s 2017 Top Challenges Report, sales reps cited “Lead Quantity & Quality” as the top obstacle in the way of success. The second-highest challenge cited? “Quota Expectations.” These challenges are clearly connected: Reps struggle to prospect and therefore are worried about how to meet revenue targets.
In this webinar, attendees will learn how to:
- Use data to streamline audience/account identification to target the right personas
- Combine the right data with prospecting best practices
- Leverage data to provide more value during initial outreach to prospects
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