Selling Innovation: Turning the Curious into Customers
It’s no secret technology moves at a rapid pace.
Modern tools offer capabilities that organizations and people could only dream of years ago. This poses a unique problem for sellers: How do you sell to a buyer that doesn’t understand what’s possible?
Answer: Sellers have to provide a vision of a new outcome that they are not aware is even possible. Selling an innovative solution requires a far different approach than selling competitive offerings in a mature market.
Join Tom Snyder, founder of Funnel Clarity (formerly VorsightBP) and Jeremy Schultz, VP & Chief of Staff at SAVO for a live webinar on: