Cold calling gets a bad rap. Sales reps say they don’t like making them, managers say their reps don’t make enough of them and some "experts" will tell you they don't work. Research reveals, however, that 53% of B2B decision-makers reported that a cold call persuaded them to add a vendor to their “shortlist.”
With the right tools and tactics, any sales rep can turn a cold call into a powerful differentiator.
Join Steve Richard of Funnel Clarity and John Hulwick of ClearSlide who will reveal how to Turn Your Cold Calls Hot. In this 45 min session you will learn:
- Why calls with no hypothesis are a waste of time
- Personalized video methods to make your messages stand out
- How to blend email, social media and phone calls to grab your prospects’ attention
