Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Thu, Dec 05, 2019 | Tom Snyder
What Is Consultative Selling?
The idea of consultative selling is nothing new at this point. Everybody boasts that their sales process is “customer centric” and “consultative”. What does that really mean?
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Tue, May 07, 2019 | Tom Snyder
The Sales Cycle Has Changed Dramatically. Why Hasn't Your Sales Training?
There is little doubt that the sales cycle has undergone substantial evolution over the past several years, and most sales organizations have yet to adapt. Buyers may not be.
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Tue, Apr 09, 2019 | Tom Snyder
Why Our Prospecting Training Works
One of the more encouraging things about sales prospecting training, is that the statistically proven skills needed to fill the top of a sales funnel with qualified leads are.
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Tue, Dec 04, 2018 | Tom Snyder
Cold Calling From Your Prospect’s Perspective
Have you ever found yourself sitting at your desk with absolutely nothing to do, praying you would receive a random call from a sales person you don’t know? I’m willing to bet.
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Thu, Sep 27, 2018 | Tom Snyder
Tailoring Training for Different Sales Roles
How well do adults transfer training into actual on-the-job performance? In other words, what carries the professional sales person from their participation in training to the.
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Thu, Nov 16, 2017 | Tom Snyder
Sales Management Process: When Does It Become Micromanagement?
Perhaps no process in business is less understood, less scientific and more ad hoc than the sales management process. In the average company, promotions to management are based.
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Tue, Oct 31, 2017 | Tom Snyder
How To Push More Stalled Deals Through The Sales Funnel
If you’re having trouble pushing some sales through the deal funnel, you should put your best salespeople on it. They are diligent, but also respectful and flexible in the face.
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Mon, Sep 18, 2017 | Tom Snyder
The Three Buying Roles You Need to Know
Buying roles continue to change. It's a lot like the ‘telephone game’? When a group of people make a line, and the first person in line whispers a specific message to the next.
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Wed, Aug 23, 2017 | Tom Snyder
How to Make the Best Sales Training Strategies Work
Sales teams are always looking for the best sales training programs and strategies. If you google “does sales training work,” you will find no shortage of information promising.
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