Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Thu, Nov 16, 2017 | Tom Snyder
Sales Management Process: When Does It Become Micromanagement?
Perhaps no process in business is less understood, less scientific and more ad hoc than the sales management process. In the average company, promotions to management are based.
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Tue, Oct 31, 2017 | Tom Snyder
How To Push More Stalled Deals Through The Sales Funnel
If you’re having trouble pushing some sales through the deal funnel, you should put your best salespeople on it. They are diligent, but also respectful and flexible in the face.
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Mon, Sep 18, 2017 | Tom Snyder
The Three Buying Roles You Need to Know
Buying roles continue to change. It's a lot like the ‘telephone game’? When a group of people make a line, and the first person in line whispers a specific message to the next.
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Wed, Aug 23, 2017 | Tom Snyder
How to Make the Best Sales Training Strategies Work
Sales teams are always looking for the best sales training programs and strategies. If you google “does sales training work,” you will find no shortage of information promising.
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Thu, Jul 20, 2017 | Tom Snyder
Here's an Actionable Cold Calling Definition that You Can Use
To define cold calling, you must first understand what it is. A cold call is an unsolicited call made by a salesperson. It's a term that gets thrown around quite a bit in sales.
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Mon, Jun 05, 2017 | Tom Snyder
How to Prevent Cold Calling Objections
Even if you’re not a football fan, you might know the name Marshawn Lynch: recently retired running back for Seattle Seahawks - he’s now coming back to play for the Oakland (soon.
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Wed, Jan 11, 2017 | Tom Snyder
The Real Reason Your Sales Forecasts Aren't Accurate [VIDEO]
Every quarter, sales organizations make revenue forecasts that are overly focused on their own internal sales process. As Funnel Clarity Founder and Managing Partner Tom Snyder.
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Tue, Jan 26, 2016 | Tom Snyder
The One Thing: Improve Sales Performance by 100% in 120 Days or Less
Did you know that generating 100% improvement in sales performance can be achieved by almost any sales organization and it can be achieved within a 120-day period? Sounds.
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Mon, Aug 17, 2015 | Tom Snyder
The sales funnel and forecasting: The most broken process in business
As a sales rep, how frustrating is it to have your manager constantly asking for “what is going to close this month?” or “when is the XYZ opportunity going to close?” All the.
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