Tom Snyder

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Tom Snyder is the founder of Funnel Clarity; a training and consulting company focused on humanizing sales. Tom’s passion is helping companies achieve measurable sales performance improvement. Previously, Tom spent 10 years with the sales training firm Huthwaite, culminating in the role of CEO. He later founded Business Performance Partners, a sales and strategy consulting firm that evolved into Funnel Clarity. Tom is a sought after international speaker, named IEPS' 2024 Speak of the Year and was named one of the Most Influential Sales Leaders. He has authored two McGraw Hill best sellers, “Escaping the Price Driven Sale” (2007) and “Selling in a New Market Space” (2010).
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Recent Posts

Tue, May 26, 2026 | Tom Snyder
Response vs. Reaction in Sales: Why Emotional Reactions Undermine Performance
Sales is a profession filled with emotional moments. A prospect expresses interest and excitement. A deal stalls unexpectedly. A buyer selects a competitor after months of effort.
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Tue, May 05, 2026 | Tom Snyder
Sales Conversations are Not Performances. They Should Drive Decisions.
Sales calls are often treated like performances. Slides are polished. Demonstrations are rehearsed. Messaging is refined so that the presentation flows smoothly from beginning to.
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Tue, Apr 28, 2026 | Tom Snyder
Why Objections Are a Leadership Signal, Not a Seller Skill Issue
Sales leaders often treat objections as a seller performance problem. When deals stall or buyers push back, the instinct is to coach better rebuttals, provide objection handling.
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Tue, Apr 21, 2026 | Tom Snyder
The Three Gaps That Shape How Buyers See Your Business
When buyers hesitate, many sales teams assume the problem is resistance. The prospect is being cautious. The buyer is pushing back. The customer is looking for a better price. But.
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Tue, Mar 17, 2026 | Tom Snyder
Industry vs. Sales Expertise: What Actually Develops a Sales Team
When sales leaders set out to improve performance, one of the first filters they use is industry. The logic seems sensible. In other fields, practitioners who have worked.
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Tue, Feb 24, 2026 | Tom Snyder
Negotiation Isn’t a Late-Stage Skill Problem — It’s an Early-Stage Decision Problem
When sales leaders talk about negotiation problems, they usually mean one of three things: 1) price pressure emerges, 2) concessions are creeping in, and 3) deals that felt solid.
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Tue, Feb 17, 2026 | Tom Snyder
From Maybes to Money: Diagnostic Rigor Applied to Pipeline Management
The executive revenue call starts the same way every quarter: "Which deals are closing this month?" Around the table, sellers recite their pipeline. Confident close dates..
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Tue, Jan 20, 2026 | Tom Snyder
Selling Innovation vs. Selling in Mature Markets
We had a client with genuinely disruptive software for banks and credit unions. Not "innovative" in the marketing sense where everything claims to be groundbreaking. Actually.
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Tue, Dec 09, 2025 | Tom Snyder
Selling in Economic Headwinds: Why the Best Sellers Get Better When Times Get Tough
Headlines about inflation spikes, new tariffs, and supply chain instability make it easy to panic. When budgets tighten and decision-making slows, the reflex in many sales.
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