Sales Training Programs Washington DC: Not Just for Selling to the Government

Posted by Tyler Vance on Tue, Oct 15, 2019
Tyler Vance
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Sales Training Programs Washington DC

Most people hear Washington DC and think: Washington Monument, Smithsonian Museums, the Capitol, Lincoln Memorial, and the Federal Government. However, many are surprised to learn that Washington DC is much more than that. the District, Maryland and Virginia (DMV) has become a hotbed for start-ups and privately held businesses.

Washington DC has experienced significant private sector growth, hosts 44 of the fastest-growing companies in the U.S. and is home to Amazon’s HQ2. It is also the headquarters for an award-winning sales training firm, Funnel Clarity.

Funnel Clarity is one of the few sales training firms in Washington DC that has extensive experience working with clients who sell to the public or private sectors. Here are the three main reasons why companies in the DMV choose Funnel Clarity for sales training in Washington DC.

Sales Training Washington DC

Organizations from the DMV area say that one of the major perks of partnering with Funnel Clarity for sales training is that we are local to Washington DC so, they have direct in-person access to the team. Being local means they don’t need to cover the costs of flying in a sales trainer or flying their team across the country for sales training. This usually happens when using a training company that is not local. Since we are based in Washington DC, we are always a short car ride away.

This also enables the training and coaching delivery to be more flexible. Being close with one another means training can be broken up into smaller chunks or coaching sessions can be more personable since it’s in-person. Something that can’t be easily achieved if the sales training company is across the country.

Washington DC sales leaders that approach us for sales training almost always have a mutual connection that is a client of ours and run in the same circle. While providing a referral to a potential customer is great, it’s even better when they share mutual connections and are from the same area.

Post Sales Training Reinforcement

The main reason why Washington DC companies choose our sales training programs isn’t exclusive to Washington DC – the reinforcement that comes with training. Without a proper reinforcement plan and implementation, sales training will fail.

At Funnel Clarity, we put just as much, if not more effort in the reinforcement and post-training support as we do with the training itself. This is to ensure the new habits and skills participants acquire during training actually sticks.

Pedigree of Sales Training Content

Similar to post-training reinforcement, this reason is also not exclusive to only Washington DC based organizations. Clients choose Funnel Clarity for sales training because of where the training content is derived from.

Funnel Clarity’s content is derived from the hard work of field research and studying how buyers make complex decisions for over 70 years. We take the findings of that research and turn it into skills a seller learns while going through one of our courses.

Often times, sales training content is based upon one person’s experience or career selling – which may not be applicable to different industries, companies, or personality types. Our clients choose us because the content is based on hard science and data.

The Right Sales Training Program in Washington DC

Washington DC is not just for politicians and tourists, there are award winning sales training programs in Washington DC that you can enroll your sellers in. Funnel Clarity is local to the DMV, ensures that new skills actually stick through reinforcement and has sales training content that is backed by field research.

Below is a list of the most popular sales training programs our Washington DC clients enroll their sellers in. This list is by no means exhaustive and we always have a consultation with our clients first to determine the right program for their team.

Persuasive Prospecting

Persuasive Prospecting© is a customized, scalable model for successful prospecting and outreach. 

Sellers leave with clear methods to reach more prospects and engage with them. By mastering these skills, sellers can add 3-4x more qualified opportunities to the funnel.

Inside Sales Clarity

Inside Sales Clarity© is a customized, scalable model for researching, contacting and selling to new customers.

Sellers leave with a process for increasing efficiency in their outreach to accounts and prospects, as well as a set of methods to better understand and communicate with buyers. By mastering these skills, sellers will maintain a healthy sales funnel learn to focus their time and energy on worthy opportunities.

Disruptive Selling

Disruptive Selling© is a customized, scalable model for engaging and developing prospects who may not yet have a context for what your solutions can provide.

Sellers leave with a process for counseling Buyers through a new and innovative solution to a problem they have been experiencing. This requires prioritizing new opportunities based on urgency to buy, rather than interest level. By mastering these skills, sellers will experience fewer “stalled” deals in the funnel and learn to focus their time and energy on worthy opportunities.

Account Management Clarity

Account Management Clarity© is a customized, scalable model for expanding business within accounts through both cross-selling and up-selling.

Sellers leave with a process for identifying and prioritizing new opportunities in existing accounts, as well as a set of methods to better understand and communicate with customers. By mastering these skills, sellers will be able to close more business in existing accounts and expand their reach across new contacts.

Persuasive Inquiry

Persuasive Inquiry© is a customized, scalable model for successful call planning and execution.

Sellers leave with clear methods to counsel Buyers in their decisions. By mastering these skills, sellers will experience fewer “stalled” deals in the funnel and learn to focus their time and energy on worthy opportunities.


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Topics: Qualification, Sales Process, Prospecting, Team Performance