Direct Dial Numbers for Cold Calling | Funnel Clarity

One of the keys to effective cold calling is learning how to find direct dial numbers to reach your prospect but we all know that’s easier said than done! What about receptionists and administrative assistants?  The best way to get past the gatekeeper is to go around them all together and use your prospect’s direct line.

The Data Behind Direct Dial Numbers

Having a prospect’s direct line is powerful for many reasons – getting past gatekeepers, increased flexibility of calling windows, caller ID, etc. At the end of the day the biggest advantages to calling direct lines are improved effectiveness and efficiency. Funnel Clarity conducted a research study on the impact of calling direct lines vs. switchboard numbers:

  • Time to Dial: 80 seconds (switchboard) vs. 45 seconds (direct line)
  • Dials to Connect: 20 dials/prospect (switchboard) vs. 12 dials/prospect (direct line)
  • 147% more likely to have a conversation with a VP using a direct line

Consider the impact of those numbers on the daily schedule of an SDR/BDA. In one hour of calling purely switchboard numbers, it will take your SDR/BDA about 24 minutes to reach a prospect. By the end of that hour, they will have only reached about 3 prospects. Using purely direct lines, your SDR/BDA will reach a prospect about every 5 minutes; that’s 12 prospects in an hour!

How to Find Direct Dial Numbers

So, direct lines are more efficient and effective for reaching your prospect but where do we find them? There are countless ways to find your prospect’s direct line from sales intelligence tools like ZoomInfo to your company’s own database to Google.  Sometimes it’s even as simple as looking at your prospect’s LinkedIn or Twitter! Other times it pays off to call an alternate location or international office. Here is a list of 7 ways to find direct dial numbers.

  • ZoomInfo
  • Company Database
  • Google
  • LinkedIn
  • Twitter
  • Call Alternate Location
  • Call International Office

Use Multiple Methods for Direct Dial Numbers

Don’t be afraid to leverage multiple methods. Once you’ve figured out the one or two methods that work best for you, be sure to use them!

Funnel Clarity studied over 100,000 sales prospecting calls to uncover proven tactics for getting direct dial numbers, effective prospecting outreach and much more. Schedule time with us today to discuss sales prospecting training.