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Online Sales Training

Account Management Sales Training

Closing the initial sale does not mark the end of a salesperson’s work. Effective account management is not just reactive. Sales account management is proactive – ensuring you don’t give the competition a chance to move in on existing customers. Organizations that have a renewable contract relationship with customers must maintain the original value expectation of customers when it comes time for a renewal. Account management sales training with Funnel Clarity teaches the techniques required for proactive account management.
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Sales Account Management to Expand Existing Business

Proactive Value Creation

Keeping a customer and expanding existing business is more profitable and easier than continuously pursuing new accounts. Where organizations fall short is when sales account management because merely a reactive effort, responding to complaints and inquiries. The missed opportunity for proactive value creation, cross-selling and upselling opportunities can be detrimental to keeping competition at bay. At the time of the original contract, the expectation and definition of value between sales professionals and prospects may no longer be true. Organizations evolve, industries shift and new factors are introduced. Change is the engine of opportunity – and recognizing that change can uncover cross-sell or upsell opportunities that redefine the expectation of value. We understand the most common pitfalls, and have built account management sales training materials that help organizations overcome them.

Account management sales training helps sales professionals:

  • Build an expanded network of contacts at each account.
  • Proactively position renewals long before the renewal date.
  • Consistently create value for existing accounts.

Box Out the Competition©

Active sales account management ensures you don’t give the competition a chance to move on existing customers when it's time for contract renewal. Account management sales training participants will learn how to proactively assess change in the customer’s organization, proactively create value and nurture a wide network of customer contacts. Further, sales teams will learn how to conduct seamless hand-offs to fulfillment teams, agreeing on the definition of success and customer expectations. Clients that have completed account management sales training with Funnel Clarity experienced 55% increase in customer retention, 112% increase in upsell opportunities and 75% decrease in missed hand-offs.

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Interactive Online Account Management Sales Training

Account management sales training with our online platform is impactful for sales professionals and insightful for sales leaders. Gain insight into each team member’s participation, completion, comprehension and engagement with course material. Team member’s can interact in group exercises and discussions to increase continuity across the organization.

What you’ll learn:

            • Why change is the engine of opportunity and identifying those opportunities
            • Having an expanded network of contacts at each account
            • Building a network of contacts in each account
            • Proactively positioning the renewal long before the renewal date
            • Creating value consistently for an existing account
            • Providing feedback to your sales organization
            • Conducting seamless hand-offs

This course includes:

  • Video-icon 16+ hours of mixed media content
  • Articles-icon 60+ practice opportunities
  • Star-icon Certificate of Completion
  • Life-line Alumni Access
  • Web-icon Online reinforcement included
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increased customer retention
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decrease in missed hand-offs
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increase in upsell opportunities
We love our clients because they become long-term partners:
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What Our Clients Say

Mid-Size E-Learning Provider
Shannon R.

I have been through many training programs in my career, and Funnel Clarity is at the top of them. I love webinars and additional information they provide throughout the year.

Fortune 100 Software Company
Lauren L.

Steve's hands on, professional and personalized approach with our team had us fully engaged. Funnel Clarity helped our team implement a unique, effective sales approach with skills that I will continue to use throughout my career.

Mid-Market SAAS Company
Yinet M.

Great training; easy to grasp and implement into your sales program and measure results.

Small Software Company
Ryan S.

Great company done and great trainer. I was impressed with the upfront level of interaction and planning for the training session. What was great was that they told the time to understand our business and base line metrics prior to planning the training session. The session was relevant and I saw an immediate acceptance and adoption by the team.

Mid-Size Biotech Company
Jim K.

As a sales professional and sales manager Funnel Clarity BP has made myself a better prospector, a better manager and more importantly a better consultant to my customers. Great content presented with passion and conviction.

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