Healthcare Sales Training


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In the healthcare industry, effective sales strategies are critical for success. Specialized sales training tailored for healthcare professionals allows them to navigate the unique challenges and opportunities in this field. At Funnel Clarity, we believe it’s critical to examine the importance of specialized healthcare sales training, and here, we highlight strategies for engaging healthcare providers, as well as guidelines on maintaining ethical sales practices.

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Why is it Important to Have Specialized Healthcare Sales Training?

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Key Aspects of Ethical Sales Practices in Healthcare

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Key Strategies for Engaging Healthcare Providers in the Sales Process

Why is it Important to Have Specialized Healthcare Sales Training?

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Complex Sales Cycle With Multiple Decision Makers

When selling to the healthcare industry, there are multiple decision makers and different types of stakeholders involved in the buying decision. Salespeople must work with doctors, hospital administrators and other staff. These stakeholders have different priorities, perspectives and definitions of success. Top-performing sellers know how to address this amalgam of priorities and concerns.

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Navigating Lack of Access

Healthcare providers are busy. Sellers may get access to procurement specialists or administrators, but doctors and surgeons are often the main decision makers. Salespeople must be deliberate and strategic in order to gain access to the right people.

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Building Trust and Credibility

Healthcare professionals are already dealing with a complex work environment and often have more on their plate than they can handle. When seeking a new product or solution, clients in the healthcare industry must see salespeople as trusted consultants. This requires that sellers do more than simply pitch their solutions.

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Translating Technical Knowledge

A well-trained sales team can effectively communicate the technical aspects of medical devices, products, and healthcare software. This goes beyond just a succinct presentation. Sellers must take technical aspects of their solution and tie them to the outcomes decision makers care about most and do so in a consultative manner.

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Adapting to Market Changes

The healthcare market is dynamic and is projected to face even more disruption in the coming years. Continuous sales training helps professionals stay updated on market trends, new products, and emerging technologies, such as healthcare technology and medical software. What often gets ignored is the requirement for continuous honing of sales skills and sales strategy development. Most sellers in the healthcare field also need the skill of planning and executing win-win negotiations.

Key Aspects of Ethical Sales Practices in Healthcare

Transparency and Honesty

Maintain transparency and honesty in all interactions with healthcare providers. Providing accurate and truthful information builds trust and credibility.

Compliance with Regulations

Adhere to all industry regulations and guidelines. This includes staying informed about changes in regulatory requirements and ensuring that sales practices are compliant.

Continuous Training

Continuous sales training programs are the ideal way to sharpen sales skills and also provide opportunities to focus on ethical sales practices. This helps sales representatives stay updated on ethical guidelines and reinforces the importance of ethical behavior.

Avoiding Conflicts of Interest

Ensure that sales practices do not create conflicts of interest. This includes avoiding undue influence on healthcare providers' decision making processes.

Confidentiality

Respect the confidentiality of healthcare providers and their patients. Protecting sensitive information is crucial for maintaining trust and ethical standards.

Key Strategies for Engaging
Healthcare Providers in the Sales Process

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Focus on Value For Patients

Patients are demanding a value-based care approach to healthcare. As this trend continues, healthcare providers are also seeking to offer care in a way that is more holistic and preventative. Sellers in the healthcare industry must sell with patient outcomes at the center of their sales efforts.

Personalized Approach to Gain Access

Decision makers in the healthcare sector are notoriously busy. There is also a great level of vendor noise/vendor fatigue since an ever-growing number of companies are trying to sell new technology and solutions to healthcare providers. This makes it very tough for salespeople in the healthcare industry to get in the door with their prospects. Sales professionals need a tailored and personalized approach if they want to add new opportunities to their sales funnel.

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Patient-Centric Approach

Focus on the best interests of the patients. Ethical sales practices prioritize patient outcomes and safety over sales targets.

Lead Conversion Through Demonstrations and Trials

Offering product demonstrations and trials allows healthcare providers to experience the benefits firsthand, making them more likely to adopt the product or service. However, this will also lead to more interest than real demand for a company’s solution. Therefore, sellers need skills to determine real opportunities from prospects who are merely interested in being exposed to a new product/solution.

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Building Consensus Among Stakeholders

There are many different stakeholders and decision makers when selling in the healthcare field. Sellers need to be trained on methodologies and techniques to build consensus among buyers with different and potentially inconsistent priorities.

What Our Healthcare Clients Say

Katlin H.
Account Manager, Healthcare and Medical Industry

I have broadened my prospect list to include a diverse background on my contacts. They now vary more with A, B, C levels. It has given me more confidence to reach out to people I wouldn't have normally. The course has also prepared me to handle objections effectively.

Anthony F.
Regional Sales Manager, Healthcare and Medical Industry

I have been implementing the techniques and have been finding success in delivering a more detailed/tailored message to gain more credibility. It has led to a higher response rate in email.

Philippe B.
Regional Sales Manager, Healthcare and Medical Industry

This course is a win/win. It will definitely help you on the short and long term. I have had more discussions with customers and able to better understand their needs and pains by asking better questions with the right tone. Nice course!

Todd G.
Sales Executive, Healthcare and Medical Industry

I have recently moved into a sales role after spending many years in [medical] manufacturing and as a project manager. This course has taught me many techniques that were foreign to me but are presented in a way that I can successfully utilize.

We love our clients because they become long-term partners:
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We can tailor our award-winning curriculum to your unique needs.

The Funnel Clarity Roadmap to Revenue©

Fearless Prospecting©

Fearless Prospecting©

With Fearless Prospecting© sellers can overcome discomfort, overcome resistance from prospects and set many more first appointments with qualified potential buyers.  The tactics taught in Fearless Prospecting© have been developed from research and are surprisingly non-intuitive.

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Quota-Crushing Sales©

Quota-Crushing Sales©

The modern sales professional needs more than just a questioning model. To maximize success a seller needs to understand how to “counsel” buyers to make great decisions.  This course focuses on the tactics and strategy of providing this kind of buying guidance to every decision maker.

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Selling In a New Marketplace©

Selling In a New Marketplace©

Selling an innovative and/or disruptive solution is different than selling a competitive offering in a mature market. This course teaches sellers with start-ups, emerging growth companies or those with innovations from mature companies how to make immediate significant penetration in a new marketplace.  

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Box Out the Competition©

Box Out the Competition©

Effective account management requires more than just reacting to customer inquiry. This course teaches the techniques required for proactive account management. These tactics are essential in order to create value for existing customers, ensure ease of renewal and for uncovering upsell/cross-sell opportunities.

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Qualify for Quality©

Qualify for Quality©

One area where sales organizations lack an effective tool is recognizing how qualification is an ongoing part of a sales process, not a step in that process. This course teaches the skills that ensure each sales call is most effective and the sales funnel contains only real opportunities. 

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Inside Sales Formula©

Inside Sales Formula©

The challenges facing inside sellers differ from those that face a field salesperson. This course teaches inside/digital sellers the tactics and strategy necessary for maximum results when selling to remotely located decision makers they may never meet in person.

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Frequently Asked Questions

Why is specialized sales training crucial for the healthcare industry?

Specialized sales training is crucial because sellers in the healthcare sector must build consensus among multiple types of stakeholders and decision-makers. It is also hard to gain access to decision-makers in this industry. Hence, sellers need strategies to get an audience with prospects and to maintain value-based relationships with their existing clients.

What communication skills are essential for healthcare sales?

Essential communication skills include active listening and the ability to tie technical aspects of solutions to outcomes. It is also important to use the skills of persuasive inquiry and share educational information in a timely manner.

What strategies can effectively engage healthcare providers in the sales process?

Effective strategies include personalized approaches, providing educational content, offering demonstrations and trials and leveraging data and analytics. Overall, sellers must be consultative in every interaction with their prospects so that they can build long-term relationships that consistently create value for their clients.

How can sales representatives maintain ethical practices in healthcare sales?

Maintaining ethical practices involves transparency, compliance with regulations, a patient-centric approach, avoiding conflicts of interest, protecting confidentiality, and continuous training.

Why is continuous training important in healthcare sales?

Continuous training is important because the healthcare field is dynamic and experiencing disruption. Continuous training helps sales representatives stay updated on market trends, new products, regulatory changes, and ethical guidelines, ensuring they remain effective and consultative in their sales approach.

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