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B2B Sales Consulting

We help our B2B clients across a range of sales-related challenges with a scientific method based in research.
Be Successful, Accurate and Consistent

What is B2B Sales Consulting?

Funnel Clarity’s B2B sales consulting services help sales teams implement structures and processes in unison with, or independent of sales training. Here are some of the ways we can help your sales team maximize performance:

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Qualification Models

For many companies, qualification tends to be a challenge. Some teams let too much junk fill the funnel while others are too restrictive in their definition of a qualified lead. A B2B sales consulting engagement with Funnel Clarity helps your team implement a nuanced system of qualification that lets sellers nurture the curious prospects while actively pursuing the most winnable opportunities.

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Roles & Responsibilities

The B2B sales cycle has grown more complex and involves more decision makers than ever. This makes it difficult for sellers to do everything from prospecting to closing to effectively managing accounts. Our B2B sales consulting engagements help teams strategically divide sales roles and responsibilities during the sales cycle. This delegation of labor and focused expertise helps companies be more efficient and provide a better experience for their clients.

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Forecasting & Metrics

There are hundreds of metrics that sales teams can use to measure their team’s performance. Unfortunately, a vast majority of these metrics don’t provide actionable insights for sales leaders. During every B2B sales consulting project, Funnel Clarity helps implement a hierarchy of metrics to improve and track performance while also increasing forecast accuracy.

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Process Improvement

The B2B sales process can be so much more than a checklist of actions for the seller to complete. When implemented correctly, the sales process can be a tool for sellers to leverage. A proper sales process will help sellers prioritize opportunities while also providing task clarity at every stage of the sales cycle. Funnel Clarity evaluates sales funnels during every B2B sales consulting engagement to ensure that the sales process is customer-centric.

Our Core Principle

It’s all about the customer and their actions. Every high-performing sales force has an effective sales funnel process as its centerpiece. But, even those companies that have a sales funnel often fail to recognize that it is the customer’s decisions that drive an opportunity, NOT the sales person’s activity. This means that a sales funnel that does not incorporate the stages of a buyer decision journey is little more than a seller workflow. Funnel Clarity puts the customer’s decision journey at the centerpiece of every B2B sales consulting engagement.

What to Look for in a B2B Sales Consulting Firm

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Level of Customization

A B2B sales consulting firm should be willing to examine your existing process, your industry and your clients in order to provide customized recommendations.

2
Pedigree of Recommendations

There are many service providers teaching you what worked well for them personally. Those recommendations are not scientific. Ensure your B2B sales consulting firm has assembled substantial data on sellers, sales organizations, sales managers, sales process and sales tools, and that these data were generated through actual field research.

3
Process for Habit Change

When you implement a new system or process, the most critical part of the change is making sure your team actually leverages the new processes. Your B2B sales consulting firm should have a clear plan to help your team adopt new processes and systems.

1
Level of Customization

2
Pedigree of Recommendations

3
Process for Habit Change

A B2B sales consulting firm should be willing to examine your existing process, your industry and your clients in order to provide customized recommendations.

There are many service providers teaching you what worked well for them personally. Those recommendations are not scientific. Ensure your B2B sales consulting firm has assembled substantial data on sellers, sales organizations, sales managers, sales process and sales tools, and that these data were generated through actual field research.

When you implement a new system or process, the most critical part of the change is making sure your team actually leverages the new processes. Your B2B sales consulting firm should have a clear plan to help your team adopt new processes and systems.

Our Sales Consulting Approach

Assess

An evaluation of the tools and processes that are currently in place to inspect, celebrate, coach and train sellers is conducted. Funnel Clarity identifies gaps that are limiting productivity.

Design

Focusing on the least amount of change that will produce the greatest level of improvement, Funnel Clarity designs a set of tool modifications and practices that remove friction from sales efforts.

Report

A formal report summarizes the analysis including what is being done well, where improvements should be made, short terms wins and long term recommendations.

Implement

Launching any change such as new tools, a revised sales funnel/pipeline, sales metrics, sales management practices, etc. is done in concert with leadership, sales managers and all elements of change.
We love our clients because they become long-term partners:
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Qualification Models
Roles and Responsibilities
Forecasting and Metrics
Process Improvement

What Our Clients Say

Enterprise Technology Management
Troy R.

The strategies and tips Funnel Clarity have provided me are invaluable. During one of our training sessions, the trainer asked for a prospect name and number (this was a prospect one of our sales guys was chasing for months). The trainer then called this person, got them live, and booked the meeting! It was incredible and he had the entire sales team in awe! If your organization is not leveraging Funnel Clarity, you're doing your inside sales team a disservice. 

Mid-Size Mobile Ad & App Monetization Company
Brett N.

I've worked with the team at Funnel Clarity with two separate companies and I can say they provide the most effective training I've seen. The manuals and notes still get a good work out today which is amazing in itself.

Large Fintech Corporation
Erin O.

We've worked with the Funnel Clarity team for well over 5 years. The insight that Jill and Tom have provided has been invaluable. Whenever I'm unsure what the next step should be, they're the first people I'd reach out to!

Mid-Size E-Learning Provider
Christy M.

With 15+ years in sales, management, and operations, Funnel Clarity never fails. Relevant, easy-to-implement tips and tricks, that are always current. Great training company!

Enterprise Commercial Real Estate Software Provider
Elizabeth P.

The training that was provided to myself and my team has been most valuable to us. As the training gives you the knowledge you need from the beginning of an "unexpected call" to closing the sale. Also, the live calls that were actually from some of our clients speaks volumes about how this system can work. Any company and or individual that wants to grow there business and expand sales needs to look at this system.

Train Your Sales Team Anytime, Anywhere

Contact Us Today!
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